Client:The Wine People are a specialist Italian wine producer who are passionate about the production and distribution of Italian wines on the global stage, with a strong ethos in sustainability and commitment to organic wines. TWP cultivate vines in some of the best wine-growing areas in Italy, including Veneto, Abruzzo, Puglia, Sicily, Tuscany, and Piedmont.
Multiple trends in 2023/4 indicate a growing demand for low-alcohol wines driven by changing consumer preferences and lifestyle choices. Winemakers and brands that innovate and adapt to these trends are well-positioned to capture market share and cater to the evolving needs of consumers.
Introducing "Vita Libera" – Premium alcohol-free wine without compromise, playful, modern packaging design, and engaging storytelling that resonates with health-conscious consumers seeking a balance between enjoyment and well-being. Raise a glass to health, happiness, and the timeless charm of Italian craftsmanship - the freedom of “Vita Libera”!
• Brand Story - A new product for health-conscious consumers • Logo and brand positioning • Labels & Packaging • Digital photo editing
