Designer working on bespoke illustration for a wine label design

WSET-accredited drinks packaging designer, based in the Oxfordshire countryside - far from the urban hustle - I'm a cross-disciplinary creative who likes to do things differently.

With over 20 years of industry experience, both in-house and at London based agencies, I specialise in branding and packaging for the hospitality, drinks, and lifestyle sectors.

With a background in illustration, typography, and calligraphy, I create handcrafted, distinctive work - from individual wine labels to complete brand identities.

Blending creativity with “The art of looking sideways”, I develop thoughtful, bespoke design that elevates brands with clarity and character. From concept to production and quality control, I’m there at every stage, supported by a trusted network of specialist suppliers in print.

Whether you're launching something new or refreshing an existing brand, I’d love to help you create something beautiful. I especially enjoy working with those who embrace the odd and the unexpected.

When I’m not in my studio, I’m on my bike with my kids and hound, or volunteering with Riding for the Disabled. I’m a big fan of nature and folklore - and create botanical casts from clay and plaster - more on that here if you’re interested!

My logo is a nod to my love of nature and the quiet of the countryside.

The owl symbolises perception and creative thinking and also alludes to one of my favourite books “The Art of Looking Sideways” - a celebration of seeing the world a little differently.”

Illustration of a stylized owl with detailed feathers, standing on a perch, facing forward.

Awards and Wine Education

2024 Harpers Design Award - Bronze
2024 Finalist London Packaging Week
2023 Harpers Design Award - Gold
2020 Harpers Design Award - Bronze
2013 Drinks Business Award - Gold

2012 WSET - Level 2

Some of my lovely clients…

"Jodie Newman is our go-to wine label designer and always comes up with a fresh and engaging concept for our new brands. We wholeheartedly recommend working with her for any wine-related design project!"

Cristina - Event Wine Solutions
"Loved working with Jodie on our first label project together. Professional guidance, clear skill at her craft and bucket loads of patience to deal with novices like ourselves. Thank you Jodie"

Phil - Vyn Dene
A very professional design agency - we have worked together on several wine brand development projects, Jodie has always been effective, professional and focused.

Stefano - The Wine People
"Words cannot express how amazing it has been to work with Jodie! From the outset Jodie completely understood where I was coming from and what I wanted to achieve with the 3 designs for my RTD cocktails in cans."

Sally - Conscious Cocktail Co
"Jodie is a true professional, her attention to details and perfectionism is incredible. I love working with Jodie on Wine label designs, each one is unique and has stand out at the shelf edge."

Holly - Beyond Wines
"We were incredibly grateful to have found Jodie. From the very beginning, she intuitively understood the brief and grasped our aesthetic with ease - it felt like she just got us. Her creative instinct, paired with a calm and collaborative approach, made the entire process feel effortless."

Victoria - Merry Tom Wines

WSET-accredited drinks packaging designer, based in the Oxfordshire countryside - far from the urban hustle - I'm a cross-disciplinary creative who likes to do things differently.

With over 20 years of industry experience, both in-house and at London based agencies, I specialise in branding and packaging for the hospitality, drinks, and lifestyle sectors.

With a background in illustration, typography, and calligraphy, I create handcrafted, distinctive work - from individual wine labels to complete brand identities.

Blending creativity with “The art of looking sideways”, I develop thoughtful, bespoke design that elevates brands with clarity and character. From concept to production and quality control, I’m there at every stage, supported by a trusted network of specialist suppliers in print.

Whether you're launching something new or refreshing an existing brand, I’d love to help you create something beautiful. I especially enjoy working with those who embrace the odd and the unexpected.

When I’m not in my studio, I’m on my bike with my kids and hound, or volunteering with Riding for the Disabled. I’m a big fan of nature and folklore - and create botanical casts from clay and plaster - more on that here if you’re interested!

My logo is a nod to my love of nature and the quiet of the countryside.

The owl symbolises perception and creative thinking and also alludes to one of my favourite books “The Art of Looking Sideways” - a celebration of seeing the world a little differently.”

Awards and Wine Education

Some of my lovely clients…

"Jodie Newman is our go-to wine label designer and always comes up with a fresh and engaging concept for our new brands. We wholeheartedly recommend working with her for any wine-related design project!"

"Loved working with Jodie on our first label project together. Professional guidance, clear skill at her craft and bucket loads of patience to deal with novices like ourselves. Thank you Jodie"

A very professional design agency - we have worked together on several wine brand development projects, Jodie has always been effective, professional and focused.

"Words cannot express how amazing it has been to work with Jodie! From the outset Jodie completely understood where I was coming from and what I wanted to achieve with the 3 designs for my RTD cocktails in cans."

"Jodie is a true professional, her attention to details and perfectionism is incredible. I love working with Jodie on Wine label designs, each one is unique and has stand out at the shelf edge."

"We were incredibly grateful to have found Jodie. From the very beginning, she intuitively understood the brief and grasped our aesthetic with ease - it felt like she just got us. Her creative instinct, paired with a calm and collaborative approach, made the entire process feel effortless."