Designer working on bespoke illustration for a wine label design

Based in the Oxfordshire countryside - far from the urban hustle - I'm a cross-disciplinary creative who likes to do things differently.

With over 20 years of industry experience, both in-house and at London based agencies, I specialise in branding and packaging for the hospitality, drinks, and lifestyle sectors.

With a background in illustration, typography, and calligraphy, I create handcrafted, distinctive work - from individual wine labels to complete brand identities.

Blending creativity with “The art of looking sideways”, I develop thoughtful, bespoke design that elevates brands with clarity and character. From concept to production and quality control, I’m there at every stage, supported by a trusted network of specialist suppliers in print.

Whether you're launching something new or refreshing an existing brand, I’d love to help you create something beautiful. I especially enjoy working with those who embrace the odd and the unexpected.

When I’m not in my studio, I’m on my bike with my kids and hound, or volunteering with Riding for the Disabled. I’m a big fan of nature and folklore - and create botanical casts from clay and plaster - more on that here if you’re interested!


My logo is a nod to my love of nature and the quiet of the countryside.

The owl symbolises perception and creative thinking and also alludes to one of my favourite books “The Art of Looking Sideways” - a celebration of seeing the world a little differently.”


Awards and Wine Education

2024 Harpers Design Award - Bronze
2024 Finalist London Packaging Week
2023 Harpers Design Award - Gold
2020 Harpers Design Award - Bronze
2013 Drinks Business Award - Gold


2012 WSET - Level 2

Some of my lovely clients…

  • "I reached out to Jodie when I had a new campaign in mind that needed that extra special touch, and she didn't disappoint! The results are stand-out, beautiful and already getting so many compliments."

    Ami Zienkiewicz

  • I can’t recommend Jodie highly enough. Working with her has been instrumental to growing my business.

    Nu Shearman

  • A very professional design agency - we have worked together on several wine brand development projects, Jodie has always been effective, professional and focused.

    Stefano Girelli

  • Jodie has done an excellent job re-branding our company logo. Not being creative myself, I completely relied on Jodie to throw ideas at me, and she did so in abundance, perfectly capturing the mood and style I was going for.

    Kelly Hughes