JODIE NEWMAN CV
PROFILE
I am determined, passionate and results-driven, with a proven track record of delivering growth and innovation across many established brands.
My experience in the wine industry has seen me lead multiple detailed creative projects, executing briefs to the highest standard from initial brand strategy, to in-store launch and beyond.
EMPLOYMENT
CEO / HEAD OF CREATIVE / STUDIO MANAGER
Jodie Newman Design Ltd, Oxford
Sept 2021 - Ongoing
Set up and running of WSET (Level 2) accredited graphic design and illustration studio. Specialising in drinks branding and package design.
KEY ACHIEVEMENTS
Winning Gold in the Harpers Design Awards for Dunleavy “music and wine” project.
Finalist for London Packaging week - Dunleavy “music and wine” project.
Winning Bronze in the Harpers Design Awards for “Zero Regrets” low alcohol wine.
HEAD OF CREATIVE / STUDIO MANAGER
Friexenet Copestick, Newbury
Apr 2014 - Sept 2021
Managing the in-house design studio consisting of 4 designers. Overseeing all creative and developing new brands for the UK and global teams. Supporting all digital communication for Jascots and Slurp.com
KEY ACHIEVEMENTS
Designing all creative for I heart Wines - the 9th largest UK wine brand, in 27.6% YoY Growth.
Development and launch of I heart wines “Superheroes” campaign during the pandemic, gifting over 2,000 personalised prosecco bottles to nominated NHS staff and key workers in the UK.Launch of Friexenet Copestick’s first charity initiative “Care for Wild” wines with English cricketer, Darren Gough MBE. 20% of the proceeds of each bottle sold, directly supports Care for Wild, a rhino charity in South Africa.
Speaker at “I Heart Wines: The story behind a runaway success” panel talk Q&A, WSET London.
SENIOR GRAPHIC DESIGNER / ILLUSTRATOR
Barlow & Co. London
Apr 2011 - Apr 2014
Design and illustration for multiple new brands and wine labels, from initial concept to finished artwork.
Management of all digital and litho print associated with label production. Overseeing 4 designers in studio.
KEY ACHIEVEMENTS
Design and launch of Jamie Oliver’s first branded wine range.
Successful launch of over 40 branded wine labels for bulk wine importers across the UK and globally.
MIDDLEWEIGHT GRAPHIC DESIGNER / ARTWORKER
Trailfinders, London
Jan 2009 - Apr 2011
Corporate and promotional design, including high-end travel brochures, a quarterly magazine, advertorial, exhibition design, store and logo design. Liaising with editorial, sales and marketing departments to produce an accurate implementation of the brand and ensure the protection of brand assets worldwide.
EDUCATION / FURTHER TRAINING
2019 - London Film Academy | Cinematography: Introduction to self shooting
2012 - WSET School London | Level 2 Award
2001 - 2004 - University of Plymouth | BA Hons Graphic Design with Typography
2000 - 2001 - Reading College | Foundation Diploma Art and Design
1998 - 2000 - St Bartholomew’s School | A-Level Art, A-Level Design Technology.
AWARDS
2024 Harpers Design Award - Bronze
2024 Finalist London Packaging Week
2023 Harpers Design Award - Gold
2020 Harpers Design Award - Bronze
2013 Drinks Business Award - Gold.
KEY SKILLS
• Creative direction • Studio management • Product innovation • Art-working • New concept & brand development • Adobe creative suite • Photography direction • Marketing & brand strategy • Digital & print management • Typography • Social media management, planning & creative • Trend and category research • Illustration • Bulk label management • Organisation & presentation skills
PORTFOLIO
To see some of my recent brand projects and collaborations please click below.
References available on request.