Vinalba - Agentina

Client: Schenk Family UK.

Schenk Family UK is one of the UK’s foremost wine importers, supplying a diverse range of customers—from major supermarkets and national chains to wholesalers, restaurant groups, and independent retailers.

Viñalba is a family-owned winery established by Hervé and Diane Joyaux Fabre, with vineyards nestled in the foothills of the Andes in Mendoza. This dramatic landscape has always been central to the brand, traditionally featured across the label designs.

The project focused on evolving this visual identity while staying true to its origins. Working in collaboration with the Schenk Family team, I created a refreshed mountain range illustration, introducing a more vibrant colour palette and a greater sense of character. The result is a more contemporary label that stands out on shelf while maintaining a clear connection to the winery’s heritage.

The wines are available at Tesco